I help companies simplify complexity, sharpen their product vision, and build systems that last.

15+ years, 60+ products launched, 5× growth in user engagement, backed by clients like Spotify, Unilever, Ford, doTERRA and more.

Last updated

06 - 09 - 2025

Design-led. Strategy-backed. Outcome-obsessed. Delivering impact all over

Stardio

Some of the clients:

Ford (US)

Unilever (EMEA & US)

Spotify (SE Asia)

Philips (EMEA)

Johnson & Johnson (US)

Design has always been my language. Strategy is the way I speak it. I build product ecosystems that balance velocity with vision.

Over the last decade and a half, I’ve partnered with enterprise teams, fast-moving startups, and global brands to architect digital experiences that scale — across markets, platforms, and teams. My approach is as strategic as it is creative: tightly aligned to business outcomes, powered by systems, and engineered for growth. I don’t just make things look good. I make them work — for users, for teams, and for business.

Resume

Head of Systems

WQA

2023 - Present

VP of Design / Co-Founder

Stardio

2020 - 2024

User Experience Lead

Eastside Co

2018 - 2022

Design Lead

Bareface

2016 - 2018

Sr. Product Consultant

Consultant / Contractor

2012 - Present